October 31 from 3P to 7P, members of Team Dash Colombia visited the La Magnolia neighborhood of Envigado in order to verify the work of our salespeople. We verified 6 new Dash merchants, provided on-site merchant training, answered questions and planned future Dash promotional events with our new merchants.

Envigado, especially La Magnolia, is our #2 zone for getting new Dash merchants, alongside the Laureles neighborhood of Medellín. Dash Colombia works a concentration strategy whereby we focus most of our efforts on a few key neighborhoods in order to generate a noticeable result, and thereby be able to replicate this result in new neighborhoods once the first ones become self-sustaining.